Litigation Public Relations
While the legal profession determines the rights and wrongs of a matter, stakeholders and the community are forming opinions about the various combatants. How you present your case in the public domain and to your stakeholders directly influences the equity in your brand and your social operating licence. It can also influence settlement negotiations.
Clint Ford & Associates believes the key rules for success in the court of public opinion include:
Working hand-in-glove with lawyers.
Never allowing a media or stakeholder “information vacuum” to develop.
Never waste an opportunity – run your own courthouse doorstop media conferences and be there to respond when the opposition makes its media moves. Understand the theatre.
Keep stakeholders directly informed; both internal and external.
Clint Ford is recognised broadly as an expert in this field of communications. Please view our media page to view his commentary in Lawyers Weekly, and The West Australian on this topic.